Given the choice, most voters would rather forget about the Middle East. With so many pressing problems here at home, it is hard to keep worrying about that precarious place. But the Middle East is not easily forgotten. In the first place, our oil supply, which continues to fuel our economy until we find feasible alternatives, requires a measure of stability in the region. And in the second place, John McCain has stated repeatedly that the threat of Islamic extremism is the transcendent issue of our time. So how should Senator Obama speak about the Middle East, so as to inspire Americans with a sense of hope in that regard, and so as to meet the challenges he will face from Republicans on this important issue?

 

Americans are responding enthusiastically to Senator Obama's call for hope and change. Along these same lines, there is no reason why a message of hope and change cannot include the Middle East as well. In fact, Senator Obama would be well advised to give substance to his message of hope and change by selling Americans, and people around the world, on a Vision of Hope for the Middle East. In a very real sense, if people can become inspired with hope when it comes to the precarious Middle East, then they could definitely become inspired about a whole host of other issues, which are a lot less contentious. So let the Middle East be the test for the possibility of hope.

 

Keeping all this in mind, how would you go about inspiring people with a Vision of Hope for the Middle East?

 

Selling a Vision of Hope has five parts to it, like the five fingers of your hand:

 

The thumb is for Ideology:  The world, which is increasingly becoming globalized economically and technologically, is ready for a new ideological framework-an Ideology of Common Sense-based on universal principles of common sense;  by which we speak to one another with common sense and with a sense of personal dignity. Instead of believing what we want to believe, it is time to start believing in what makes sense. In a more perfect world, common sense will inspire our thinking and inform our speech. How do wed begin to come together?  In our fractured world, common sense is the common denominator.

 

The index finger if for Investment: We should invest in one another to create good paying jobs which inspire a sense of hope, which protect the environment, and which help to neutralize ideological extremism. If the West is good at anything it is making and investing money. Why not use this strength as part of our strategic arsenal to promote the peace and to defeat extremism? We can use public and private funds to create an International Fund for Economic Development in the Middle East, under the banner, "We stand ready to invest in you, if you are ready to invest in yourselves." Good paying jobs there could create good paying jobs here at home, by opening up new markets for our goods and services. And with green technology jobs, we could help convert oil profits into green profits, and begin to clean up the environment as well.

 

The middle finger is for Hope: We could use an Ideology of Common Sense along with some well placed Investment Dollars to sell a Vision of Hope-a vision of Peace, Prosperity, and Freedom-on the Arab street, in the Muslim world, and in the world as a whole. Einstein came up with E=mc2. Thankfully, the formula for world peace is a lot simpler: Ideology plus Investment equals Hope, and with hope, all things are possible, even the impossible dream of peace.

 

The ring finger is for Public Diplomacy: Once you sell a Vision of Hope, it becomes important to sustain the vision, by launching a series of Public Diplomacy Programs which are specifically designed to prop the vision up and to carry it forward, such as: a Media Campaign, a program to Empower Women, a Student Exchange, a Cultural Exchange, an expanded version of the Peace Corps, and a series of International Conferences on economics, religion, and education.

 

Take, for example, the program to Empower Women. Empower women in the Middle East, in ways that they deem appropriate, and you will have changed the face of the Middle East. Who are women? They are the givers of life and the caretakers of life, and as such are uniquely qualified to reconstitute their societies consistent with a Vision of Hope.

 

The pinky is for the willingness to Fight: If we already have to fight against ideological extremism, and we do, then we should fight, and fight hard, but we should position the fight within a Vision of Hope. We should elevate the fight on the ground to a higher moral plain, by giving the fight a moral clarity of purpose. People will fight harder once they know what they're fighting for. We're not fighting a war against terror. We're fighting a war to realize a Vision of Hope. There's a big difference.

 

 

By speaking this way, Senator Obama will neutralize any attempt to cast him as soft on terror, while at the same time inspiring a sense of hope for the Middle East. In effect, he will empower our nation to face the ideological extremists head on. Selling a Vision of Hope is a way of beating the extremists at their own game, of doing what they do only better, of co-opting their strategy and thereby marginalizing them in the eyes of their own people.

 

If the extremists are ideological about violent Jihad, we will be ideological about Common Sense. If they invest peanuts in charitable handouts, we will invest some serious dollars in jobs. If they sell a vision of hope for 72 virgins, or martyrdom, or paradise, or a caliphate, or what have you, we will sell a Vision of Hope for Peace, Prosperity, and Freedom.

 

At every turn, we will cut them off at the pass, and beat them at their own game. We will marginalize them in the eyes of their own people. They will become pariahs in the midst and will come to know the loneliness of being out of step with the will of the people. The will of the people will not be deterred. In the final analysis, the ideological extremists will not be able to capture the public's imagination, once people begin to imagine the possibility of a better life for themselves.

 

Ask yourself this: Where will peace ultimately come from? When all is said and done, peace will come from the heart and the mind of the man on the street. We can win his mind by speaking to him with Common Sense and with a sense of personal dignity. We can win his heart by investing in him-by giving him a place at the table, a stake in his future. And we can win the peace by selling him on a Vision of Hope. Give the man on the street a sense of hope and you will have turned the corner on world peace. Nothing less will suffice, and nothing more is needed.

 

As Barack Obama is suggesting, start with a vision, a big Vision of Hope. Give it some substance on the ground. And soon enough, the reality on the ground will fill up the space created by the vision. Such is the dynamic for change in the world, and such is the prescription for change in the Middle East. This may well be the time, before time runs out, to dream the impossible, and to make the impossible come true.

 

For more information, please visit our website at www.sellingavisionofhope.org

Sixty years have passed since the founding of the State of Israel, and it is fitting, therefore, to look back and to assess. Since her founding, the expectation was that the Jewish State would become "A Light Unto the Nations," in keeping with biblical prophesies to that effect. Has this hope been realized, or has Israel failed to measure up to the hopes of its founders?

 

In many respects, the light of Israel has shined brightly for the world to behold. Due in large part to the boundless courage of her defenders, she came into being out of the ashes of the Holocaust, and in spite of a concerted and protracted effort to destroy her. She nurtured and sustained a vibrant democracy even in the face of persistent and existential threats to her security. She prospered economically using very few natural resources, save the natural resourcefulness of her citizenry. She successfully absorbed disproportionately high numbers of refugees with open and loving arms. She has pioneered untold advances in science and technology, while holding fast to a love of art and culture. In these, and many other ways, Israel's accomplishments can be considered A Light Unto The Nations.

 

And yet, Israel's history remains a mixed bag of good and bad, as is the case with almost all nations on earth. Each accomplishment is offset by a detriment of sorts. True, she has met the security challenges forcefully, but at the expense of occupying and subduing a neighboring population which feels hopeless and dispossessed. True, she has prospered economically, but at the expense of an increasingly wider gap between the haves and the have-nots. True, she maintains a vibrant democracy, but at the expense of a contentious vying for power between secular and religious Jews, and between the Jewish majority and the Arab minority within its borders.

 

At every turn, each success is countered by an equally significant threat, either from within, or from without. It is as if the path to Israel's perfection is lined with a multitude of impediments, like a ship passing in the night through treacherous waters teeming with hidden mines and explosives. In this regard, Israel's light does not always shine as a beacon of hope, but as the light of a lighthouse, pointing to unseen dangers, and lighting the way toward a safe passage.

 

The threats to Israel, as she turns 60, are the threats we all face in this increasingly globalized world: How do we usher in an age of peace in the face of ideological extremism which is hell bent on war? How do we defend our way of life, when extremist elements are aligning to take that life away? How do we empower the dispossessed with a Vision of Hope for the future, when that vision seems to be slipping away? How do we close the gap between the wealthy few, and the impoverished many? How do we prosper economically while protecting the health and sanctity of our environment? How do we defend ourselves militarily without dashing the hopes and aspirations of the innocent? How do we advance scientifically and technologically without losing sight of the values and emotions which make us human?

 

The answer to these and other questions rests in the promise that Israel offers as she forges ahead toward the next 60 years. And the answer she comes up with can shine a light for others to follow. And what would that answer look like? It's not all that complicated: Israel will use her technology, her knowledge, her drive, and her inclination toward business, to partner with Arab entrepreneurs, to solicit Saudi investment, to hire and train Arab workers, to produce green technology products, to clean the earth, and to safeguard our place upon it. The answer is staring us in the face, if we care to look; Good- paying jobs, aimed at green technology products, with the ultimate goals of: revitalizing the stagnant economies of the Middle East, conditioning people for peace, neutralizing the effects of extremist ideology, protecting the environment, and giving the impoverished and the dispossessed a helping hand out of the clutches of extreme poverty and hopelessness. All this can be done, believe it or not, while enabling all concerned to turn a healthy profit.

 

With God's help, Israel will continue to shine her light unto the nations. Every once in a while her light will shine with pride; the pride born of success. But more often than not, Israel will have no choice but to face the same challenges that all nations now face in this, the 21^st century. And in that struggle, she will continue to shine her light, to point to the dangers which lie ahead, and to point to solutions which are effective, equitable, and just. In this manner, Israel will truly fulfill her destiny to shine as A Light Unto The Nations.

The political philosopher, Machiavelli, concluded that "fear" was the best tool a leader could use to keep his subjects under control. And there is no doubt that fear has worked well over the centuries to keep people in line. But could it be that in today's globalized world a new organizing principle may be emerging?

 

Take China, for example. I don't doubt that the leaders there would like nothing more than to crack a few more heads in Tibet. They are tempted to use fear to quell the dissention there. Why, because they rule over a huge number of people, situated in a varied array of political, religious, economic, and social subgroups. If Tibetan dissention were allowed to bear fruit; what other repercussions would likely ensue? And for the Chinese leadership, the loss of order would pose an existential threat.

 

And yet, with all the incentive to use the Machiavellian notion of fear, China realizes that there is a limit to what she can do in this regard, given the context of the new economic and diplomatic realities she finds herself in. The Olympics are coming up, and too many cracked heads would not be exactly in keeping with the Olympic spirit of international friendship and fair play. And there are also all those trading partners to think of. A massive crack down would not bode well for good business relations.

 

The conundrum in which China finds herself is indicative of a new organizing principle at the heart of international affairs-and that is the principle of maximizing profits. Of course, the inclination to maximize profits has always been around, but in a globalized economy, in which market share and profitability are everything, profit is becoming an ideological imperative.

 

Now some of you may think that the quest for profits is perhaps a shallow endeavor, not worthy of much consideration, and not indicative of the more noble aspects of the human condition. But I, for one, think that the hunger for profits could be used to energize a rational approach to solving some of the most intractable problems and existential threats we face.

 

Ask yourself this: What are the most serious problems we face? I would point to three in particular: Ideological Extremism, the threat to the Environment, and widespread Poverty. Could the need to maximize profits in a global economy help to bring solutions to these global problems? I think it's possible that the answer is, yes.

 

In a global economy, the major players are in constant search of new markets for their goods and services, and for a ready supply of natural resources, like oil. Look at China trying to open up new markets wherever she can. Is it possible that the competitive nature of a global economy may be conducive to healing some of the world's ills?

 

Let's say for example that you want to tackle the problem of ideological extremism. Well, you could easily conclude that creating good paying jobs in third world countries will help to neutralize extremism. Good paying jobs will not necessarily sway the extremists themselves, but they will make it more difficult for the extremists to sell their ideological wares. The vast majority of people will be less susceptible to extremist ideology once they are able to hold on to good paying jobs and provide for their families. So in this example, the search for profits becomes a search for new markets, which in turn means the creation of good paying jobs. The need to protect profits coincides with the need to quell extremism, which widespread employment will help to do.

 

Let's say that you want to protect the environment. So ask yourself this: How can we make environmental protection profitable? Well, a barrel of oil is now selling close to $120. The profit margin there may now be great enough to allow green technology to compete profitably. So, as part of the ubiquitous search for profits, you create jobs, which produce green technology products, which help to clean the earth up, and quite possibly reverse the course of Global Warming. You see, it's not that we want to be good by cleaning up the earth. God forbid. It's more that we clean up the earth because we can turn a profit. But if the earth ends up cleaner, then who cares what the motivations were?

 

Let's say that you want to eliminate extreme poverty; along with the hunger, disease, and homelessness that necessarily come with it. You could ask for charitable donations, but don't hold your breath. History shows that people are not as charitable as they ought to be. So ask yourself this: How do we make it profitable to end poverty? Once again, look to the profit motive of wealthy nations and corporations, and play to their ambitions.

 

For example, in a global economy it is important to keep the wheels of economic activity turning. Poverty is an obstacle to profits because poor people, with nothing to lose, can easily succumb to extremist thinking. Therefore, in our never ending search for profits, we will need to open up new markets for our goods and services, and we will need access to natural resources. And we can't let poor people get in the way. Therefore, in order to create new markets, we will create new jobs, for people to be able to buy our goods, and at the same time, with their stomachs full, they will be less susceptible to extremist thinking, so as to allow the profits to keep rolling in.

 

The idea here is not all that complicated. If it is indeed true that the new organizing principle of the global economy is profitability, then it makes sense to put all this ambition to good use. It may well be possible to structure the global economy in such a way, that the need to improve the bottom line will coincide with the need to solve some of the big global problems which lie at our doorstep. As such, we will become good not due to our innate sense of goodness, but because being good will be our ticket to being profitable.

Ingredients:

• 1 Nanotechnology Research Department at an Israeli University

• 1 state of the art Green Technology Product

• 1 Industrial Zone in the Palestinian West Bank

• 1 mid-size Factory Building

• Several Palestinian and Israeli Entrepreneurs (preferably of the male and female variety)

• 200 Palestinian workers (preferably of the "peace-loving" variety)

• Several Saudi Investors

• 1 Marketing Firm with hunger in its belly

• 1 Public Relations Firm with the guts to think big

• Several Media Outlets (with time on their hands for some good news, for a change)

 

Baking Directions:

1. Start by convincing the powers that be at a reputable university in Israel, to use the green technology research of the Department of Nanotechnology, to develop a product that can be used to promote peace and generate profits.
2. Persuade the university to cooperate in launching and marketing a state of the art green technology product which can help to clean up the environment in some significant and noteworthy manner.
3. Pick a favorable industrial zone in the West Bank, one that is currently being developed as we speak (preferably one where relative calm prevails).
4. Persuade a group of Israeli and Palestinian Entrepreneurs to work together, for a change, to produce and market a green product. Remind them that the University gets its cut.
5. Good luck with this one: Try to convince several open-minded Saudis that it is in their best interest to finance the project. Here are a few arguments you can use: Saudi oil could run out one of these days; so why not diversify your investments with Green Technology, which the world is hungry for? It will be good PR for The Kingdom to show that oil profits are being used to create green profits. Good paying jobs will help neutralize extremism which is good for business. The hold of ideological extremists on the public's imagination will weaken as people begin to imagine a better life for themselves. You never know when extremism will turn around and bite you in the ass (Remember, Bin Laden is not exactly a friend of the family). Blah, blah, blah, etc.
6. Once everything is in place, hire and train some 200 Palestinian workers to produce the green product that will help clean up the world. Pay them well. Give them the respect they deserve. And remind them on a daily basis the teachings on non-violence of Mahatma Gandhi and Martin Luther King. (Make sure to take out plenty of liability insurance just in case.)
7. Hire an excellent marketing firm to promote the sale of the product.
8. Hire an excellent PR firm to show to the world that peace is possible, and that it starts with good paying jobs.
9. Rally the people on the street, and the leaders behind closed doors, to advocate on behalf of peace through good paying jobs.
10. Use the media attention and public interest to raise more money: for more projects, for more jobs, for more profits, and for more protection of the environment.

Let me ask you this: Do you think this pie will be any good? Do you have any idea where some of these ingredients may be? Do you think it's time to start baking instead of just talking? Are you willing to try the first bite?

The Middle East is a symbolic place. One thing means another thing, and nothing is quite as it seems. The recent fighting in Gaza can be explained on its face, but it too could be symbolic of a much wider struggle.

 

Why did Israel decide to respond, as she did, at this particular time? Let's look for the simple answer first. Since Hamas took over the Gaza strip in mid-June, over 800 rockets and over 900 mortar bombs have been fired at Israeli towns like Sderot. A number of injuries have occurred, but these rockets were a bit primitive in design, had a limited range of 3 to 10 kilometers, and have been referred to as "homemade."

 

However, in the last several days, some 15 heavy rockets known as Katyushas were fired from Gaza against Israel's southern port city of Ashkelon. This rocket, which was used by Hezbollah during the 2006 Lebanon War, has a range of 22 kilometers, and would expose 250,000 Israeli civilians to the threat of attack from Hamas.

 

We could argue back and forth as to what kind of provocation is enough to force a country like Israel to act in self defense. But there is no question that Hamas' decision to escalate the situation by upgrading its weaponry to Katyushas instead of Qassams, and by targeting Ashkelon instead of Sderot, was done intentionally, and with the specific intent of broadening the conflict. There is also no question that Hamas knew, in advance, that there would be civilian casualties on both sides of the conflict.

 

And so the question arises: Why would Hamas want to escalate the conflict and what does this say about Gaza's role in the wider conflict between the West and the Muslim world? To a certain extent, the struggle in Gaza is indicative of much broader trends. Hamas has concluded, rightly or wrongly, that a persistent and ever increasing attack on Israel is in their best interest. How else can we explain these attacks in the wake of the Israeli pullout from Gaza? Hamas would like to derail the peace process any way it can, even at the expense of its own citizenry? Why?

 

There are strong voices, in parts of the Arab world, which cry out that the struggle against Israel, and the parallel struggle against the West, are the only ways for Islam to resurrect itself, and to assume once again the power and prestige it once enjoyed. And Gaza is becoming a symbol of that struggle.

 

It does not take a brain surgeon to fathom the causes of resentment in parts of the Arab world:

• It is the resentment that comes from a loss of power and prestige.
• It is the resentment that comes from extreme poverty with little hope for a better day.
• It is the resentment that comes from being unable to compete, in a world that seems to be passing you by.
• It is the resentment that comes from political and religious oppression, and an inability to speak out.
• It is the resentment that comes from the perceived hypocrisy of free societies supporting repressive regimes.
• It is the resentment that comes from having the "infidel" occupy your lands.
• It is the resentment that comes from having an unwelcome quest in your midst.
• It is the resentment that comes from seeing your cultural identity disintegrate before your eyes.
• It is the resentment that comes from searching for the soul of Islam, and not knowing which path to follow.
• It is the resentment that comes from shouting out your deeply held beliefs, to a world that is not inclined to hear.
• It is the resentment that comes from loving God, and not knowing if He really cares.

And Gaza is becoming the embodiment of Arab resistance, and of the collective decision to lash out in response. The problem is that in the long run, the policies pursued by Hamas, and by other extremists, will not work for them, or for their people. Israel is strong and will use her strength to defend her people. And so too will the West at large, as it defends itself against violent Jihad. Violence will not bring justice, but will only perpetuate itself, at the expense of the people on the street.

 

If Hamas seeks justice, which remains an open question, then it will declare a truce, and find a way to partner with Israel to create a state, and to create good paying jobs, for the sake of the people. If Hamas seeks the destruction of Israel as its ultimate purpose, then Israel will have no choice but to meet the challenge with even more destruction. No civilized society would do any less for its citizenry.

 

If Hamas chooses to cultivate its pursuit of death, then it will be up to the people to tell them, "No." And as Gaza goes, so too will go a good measure of the Middle East. And in the final analysis, it will be up to the good and simple man on the street to once again utter the word, "No." But it remains for Israel, and for the West, to make the case as to why he should take the risk.